How to Check Website Traffic for Wordpress Site (5 Best Tools)

Do you want to check website traffic for any site, including your own?

Checking website traffic allows you to see how well your site performs and how it compares to your competition.

In this article, we’ll show you how to check website traffic for any website using various online tools.

Why Should You Check Your Website Traffic?

By checking your website stats, you can easily see how your website is performing.

Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working.

If you want to get more email subscribers, more sales for your online store, or just more traffic overall, then you need to regularly check your website analytics.

By tracking your site’s traffic, you’ll know where your site currently stands and what you can do to improve.

Why Should You Check Your Competitor’s Website Traffic?

Analyzing your competitor’s website traffic statistics can reveal a lot of helpful information such as:

  • The pages and posts bringing your competitors the most traffic
  • Which keywords your competitors are ranking for
  • The channels that are driving them the most traffic

All of this information can be used to improve your content marketing strategy, link building, keyword research-process, and more.

By understanding what brings your competition the most traffic, you’ll be able to target those same keywords and topics to generate more traffic for your website.

Best Tools to Check Any Website Traffic (including Competitors)

There are a lot of free and paid traffic checking tools that you can use. Each one has unique features that set them apart.

Most experts use multiple tools to check website traffic estimates for their competitors. We always recommend readers to try at least two different tools to analyze web traffic stats.

By using various tools, you’ll be able to fill in the gaps and get more accurate traffic stats for any website.

As your WordPress site and budget grow, you can invest in multiple tools to gain more insights and dominate your market.

Having said that, let’s take a look at the best tools to check how much traffic a website gets.

1. SEMRush

SEMRush is an all-in-one traffic analysis and competition research tool. It’s the best tool for analyzing and monitoring traffic for any website.

We use this tool on website for keyword research, tracking keyword rankings, and a lot more.

Once you enter a competitor URL, you’ll get a detailed breakdown of your competitor’s total traffic.

You’ll be able to see important website metrics like the volume of monthly traffic over time, traffic distribution by country, the keywords that bring them the most traffic, and more.

The Traffic Analytics tab gives you the number of unique visitors, total visits, average visit duration, number of pageviews, and the bounce rate the site receives.

This feature is like looking into your competitor’s Google Analytics account.

Another excellent feature called Bulk Traffic Analysis lets you analyze traffic levels for multiple competitors at once.

Depending on your pricing plan, you can compare up to 200 websites. This gives you a big picture view of your niche, the websites getting the most traffic, and any traffic opportunities you can act on.

You’ll also find detailed traffic analytics reports that give you information like which sites are sending the most referral traffic, which pages on their site are the most valuable, and which locations bring them the most traffic.

2. SimilarWeb

SimilarWeb is an online website traffic checker that gives you an overview of your competitor’s traffic and which channels are the most valuable.

Instead of just providing traffic from search, you’ll get detailed reports of a website’s entire traffic strategy.

Once you run a website through the tool, you’ll get a breakdown of the overall traffic, including a country by country report.

You’ll get engagement metrics like bounce rate, number of pages viewed per visit, average visit duration, and the top traffic sources for that website.

Beyond organic search traffic, you’ll find what paid keywords bring the website traffic, what social channels are the most valuable, and the display networks the site uses to monetize.

Finally, you’ll get a detailed breakdown of the site’s audience, what kind of other sites they’re interested in, the top referring sites, and a list of competitor sites for you to research further.

The free version of the tool provides you with useful traffic data. If you require more detailed reports, then you can create an enterprise account with custom pricing.

3. Google Search Console

Google Search Console is a free tool from Google that lets you analyze your search engine traffic.

This tool gives you a complete picture of how your site is viewed by the search engines.

It shows the number of impressions, clicks, click-through rate (CTR), and the average position of your keywords in the search engines.

This helps you understand what keywords you’re ranking for and the search volume they’re bringing in. This information can help you improve your traffic.

For example, if you find that you’re ranking in position 11, then you can optimize the blog post to try to move it to the first page of the search results.

You can also see which pages are indexed, if any errors are present, and more.

Once you add your site to Google Search Console, you can start viewing your website data.

The easiest way is to connect your Google Search Console account with All in One SEO. For more details, see our guide on how to add your WordPress site to Google Search Console.

You can also use the MonsterInsights tool, mentioned below, to view your keyword rankings inside the WordPress admin area using Google Search Console data.

For more details, see our guide on how to see keywords people use to find your WordPress site.

4. Ubersuggest

Ubersuggest is a free and premium tool from Neil Patel that offers a ton of useful website traffic data.

It’s straightforward to use and the interface is built for beginners. If you’ve never done keyword research or traffic analysis before, then this tool makes it incredibly simple.

The traffic analyzer feature gives you a detailed breakdown of your competitor’s traffic over time, the keywords bringing them the most traffic, and the most popular pages on the site.

All you have to do is enter the website URL you want to analyze and click ‘Search’.

The ‘Traffic Overview’ page gives you the total number of organic keywords the site ranks for, the organic monthly traffic, domain authority, and the total number of backlinks.

You can also dive deeper into each section of the traffic report. For example, you can expand the ‘Top Pages’ results to get a breakdown of each published page on the site and the estimated amount of traffic it brings in every month.

The results also give you the estimated number of backlinks, along with the number of Facebook and Pinterest shares. This data gives you a general overview of what you’ll have to do to outrank that page in the SERPs.

The free version of the tool gives you access to the last 3 months of data. Premium plans start at $29 per month, making it one of the cheapest tools on this list.

5. Serpstat

Serpstat offers a wide range of different SEO tools. What started as a simple keyword research tool has grown into an all-in-one website analysis tool.

Even though it’s packed with features, it’s still very easy to use. Just enter the URL and the tool will generate a traffic report.

There are traffic checking features along with backlink analysis, site auditing, and rank tracking tools.

The traffic analysis features give you all kinds of useful website data, including the organic and paid keywords that are driving traffic, the average number of visitors the site gets per month, and the pages that get the most traffic.

You’ll also find trend information, so you can see how the site’s rankings, traffic, and keywords are performing over time.

The free version of the tool gives you access to a portion of the total data that’s available for a domain name. Premium plans start at $69 per month and give you access to all of the data the tool provides.

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